Essentials of Strategic Management

39,95 

Prof. Dr. Thomas Wunder is full Professor of Strategic Management at the Neu-Ulm University of Applied Sciences in Bavaria, Germany. He has been teaching strategy at globally recognized universities in Germany, France, Switzerland, and the USA. His research, lecturing and consulting activities are focused on the integration of business strategy with ecological and social sustainability and the corresponding transformation processes. Previously, he spent more than a decade of his career as a strategy consultant and business leader in both the EU and USA. He received his doctorate in the field of Strategic Management from the European Business School (EBS) in Germany.

1. Auflage 2016

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Beschreibung

Autor: Thomas Wunder

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.

Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!

  • Including extensive exercises and practice-oriented case studies for students
  • Including teaching aids for lecturers

1. Auflage 2016 | Artikelnummer: 20635-0001 | ISBN: 9783791032856